The short answer: a logo in Kenya costs about KES 1,000 to 5,000 from a beginner, KES 5,000 to 20,000 from an experienced freelancer, and KES 20,000 to 100,000 or more from a professional studio or agency. Our logo packages are KES 3,500, KES 8,500 and KES 25,000, and each one includes more than the logo itself.
The price depends on who designs it, how much thinking goes into it and what you receive at the end. This guide breaks down typical prices, what is included at each level and how to avoid paying twice.
Logo Design Prices in Kenya
| Who designs it | Typical price | What to expect |
|---|---|---|
| Beginner designer | KES 1,000 to 5,000 | Quick turnaround, limited concepts, often only image files |
| Experienced freelancer | KES 5,000 to 20,000 | Several concepts, revisions and proper final files |
| Professional studio | KES 20,000 to 100,000+ | Research, concepts, revisions, brand colours and fonts, usage rules |
| Branding agency | KES 50,000 to 300,000+ | Strategy, full identity system and brand guidelines |
Our Logo Design Packages
Every kit includes more than the logo, because a logo on its own rarely covers what a business needs on day one.
| Kit | Price | What you get |
|---|---|---|
| Startup Brand Kit | KES 3,500 | 2 logo concepts and 2 revisions, mini brand sheet (colours and fonts), business card and letterhead design, favicon; final files as PDF, PNG and JPG |
| Pro Brand Kit | KES 8,500 | 3 logo concepts and 4 revisions, 4 to 6 page brand guide, business card and letterhead, social kit (profile, cover, 1 flyer), print and Word invoice template, email signature |
| Enterprise Kit | KES 25,000 | 5 logo concepts and up to 10 revisions, brand strategy mini (goals, audience, tone), extended brand guide, full stationery set, Social Kit Pro (profile, cover, 5 flyers, Instagram highlight icons), print-ready packs |
Which kit fits?
- Startup Brand Kit if you are launching and need a professional logo plus the basics to start trading.
- Pro Brand Kit if you are growing and need consistent stationery, social media graphics and a simple brand guide.
- Enterprise Kit if you want strategy behind the logo and a full set of branded materials.
Why Logo Prices Vary So Much
A logo is not just a drawing. With a professional designer you are paying for:
- Research: understanding your business, customers and competitors.
- Concepts: exploring different directions before choosing one.
- Revisions: refining the chosen idea until it is right.
- Files: vector and image files that work on screens, print and signage.
- Brand thinking: colours, fonts and rules so the logo is used consistently.
Cheap logos usually skip most of this, which is why they cost less.
What Files Should You Receive?
Whatever you pay, make sure you get:
- Vector files (AI, SVG, EPS or PDF) so the logo stays sharp at any size, from a business card to a billboard
- PNG files with transparent backgrounds for websites, social media and documents
- JPG files for quick sharing
- Colour versions: full colour, black and white
- Your brand colour codes and font names
If a designer only sends a single JPG, you will pay again later when a printer asks for a vector file. Our guide to raster vs vector graphics explains why this matters.
Cheap vs Professional Logo Design
Cheap logos often look generic, may use copied or template elements, don't scale well and end up being replaced within a year or two.
Professional logos are original, work across every platform, build trust with customers and can last for many years.
A logo is a long-term asset. Paying a little more once is usually cheaper than paying for a redesign later.
Logo or Full Branding?
A logo is one part of your brand. If you also need consistent colours, fonts, stationery, social media templates and guidelines, you need a brand identity. See branding vs logo design and how much branding costs in Kenya.
How to Choose a Logo Designer in Kenya
- Look at their portfolio: is the work original and consistent?
- Ask how many concepts and revisions are included.
- Confirm which file formats you will receive.
- Check who owns the final design once you pay.
- Agree the timeline in writing.
Our step-by-step guide on how to design a logo for your business shows what a good process looks like.
Logo Design Price FAQs
How much is a logo in Kenya?
Most small businesses pay between KES 3,500 and 25,000 for a professional logo package. Very cheap logos start around KES 1,000; agency logos with full branding can cost KES 50,000 to 300,000 or more.
How long does a logo take to design?
Usually a few days to two weeks, depending on the number of concepts and how quickly feedback is given.
Do I own the logo after paying?
You should. Make sure the agreement says the final logo and files belong to you once payment is complete.
Can I get a logo for KES 1,000?
Yes, but expect limited concepts and basic files. It may work for testing an idea, but most businesses outgrow it quickly.
Related Guides
- Graphic design prices in Kenya (2026): logo, branding, social media and print costs side by side.
- The logo design process top agencies use
- Branding vs logo design: what is the difference?
Ready to start? See our brand identity service or start a project.
Comments 0
No comments yet. Start the conversation.